How Corey Berrier Got His ADHD in Business and Sales Consulting
Corey Berrier- The Sales CEO has over 25 years of experience training individuals and teams on high performance sales processes. The Sales CEO is a boutique coaching firm specializing in sales development with a focus on ADHD. Using his ADHD superpower Corey has developed systems and processes that allow business owners to maximize employee experience and revenue. Corey uses a proprietary system to guide businesses to higher sales results, focusing on every aspect of the process. A hands-on approach is used, with feedback provided throughout the entire process, which helps clients to achieve results faster. Our proven results have helped hundreds of professionals across multiple industries achieve improved sales results. Corey is a Keynote speaker, International Coach and Consultant and hosts the Top Rated podcast “Successful Life Podcast” and he co-hosts the only ADHD Sales Podcast in the world called “ADHD SALES LEGENDS‘, with Callye Keen. Corey is writing a book on ADHD Sales and Entrepreneurship that will be out later this year. Today we learn how he’s begun using his ADHD superpower, better. Enjoy!
In this episode Peter and Corey discuss:
1:40 – Intro and welcome Corey Berrier!
2:16 – Corey, why..why why why are companies so stupid?!
5:30 – How can you now better things for clients via your, and possibly their, ADHD?
7:20 – Tell us what it was like growing up as a kid, where you’re from, when you were diagnosed?
9:15 – After a few minutes into an interview, do you ever ask clients “so.. are you ADHD too”?
12:21 – On rejection sensitivity
14:04 – How can people find more about you and what you’re doing? www.CoreyBerrier.com and on the socials @CoreyBerrier on INSTA Facebook YouTube and https://www.linkedin.com/in/coreysalescoach/ on LinkedIn Also via his podcasts: “Successful Life Podcast” and ADHD SALES LEGENDS
14:54 – Thank you Corey! Guys, as always, we are here for you and we love the responses and the notes that we get from you; so please continue to do that! Tell us who you want to hear on the podcast, anything at all; we’d love to know. Leave us a review on any of the places you get your podcasts, and if you ever need our help I’m www.petershankman.com and you can reach out anytime via [email protected] or @petershankman on all of the socials. You can also find us at @FasterNormal on all of the socials. It really helps when you drop us a review on iTunes and of course, subscribe to the podcast if you haven’t already! As you know, the more reviews we get, the more people we can reach. Help us to show the world that ADHD is a gift, not a curse!
15:25 – Faster Than Normal Podcast info & credits
Yo, yo, yo what’s up! Welcome to another episode of Faster Than Normal! My name is Peter Shankman. This is the one day a week, but I try to do as many interviews as I can because ADHD. I don’t know, interviews and in the middle of that, and I’m answering emails. I get an email from someone who says hey, sorry for the slow reply. Um, we’re pausing for now. So we’ll be in touch. This is a client, this is a company who I’ve been trying to hire, not to give me money. I wanted to give them money, right. And after like two weeks, three weeks, four weeks of back and forth of contracts and everything, Hey, we’re pausing guys. If you’re an entrepreneur and you run your own company, there’s absolutely a reason you can make money. All you gotta do is be slightly, slightly better than idiots like this. What I’m trying to give you upwards of 500,000. And you’re gonna pause. You’re a moron. Okay. I got that in my system. Anyway. Literally it just happened like 30 seconds before I started this call so hey, got it out of my system with apologies to Corey Berrier who’s our, who’s our guest today who did not sign on to hear me ramble, Corey- thank you for being here.
Corey started his business coaching in 2014. When he got tired of business, struggling to make sales and not have the ability to offer solutions. It’s all shit. I have a company you should probably talk to; I just got off the phone with them. Anyway, Corey, working with his training clients who owns a small plumbing company and the owner asking you to talk with the sales team. That led to where he is today. He’s based in Raleigh. He was diagnosed at age 8 and his services extended to wherever he’s needed, whether it be online on the phone. Corey has excellent guidance and excellent coaching and he is going to talk about his ADHD journey starting right now. Corey welcome! Sorry about that random intro, but oh my God. Why are companies so stupid?
So it’s a great, great question. Peter you’re so right. You have to be a little bit better, right? You just have to be a little bit, so you’re you’re right. Your company does need to talk to me because they’re making very bad decisions, but a lot of companies do that. Peter. I’d love to start this out by tying this to exactly why we’re on the call, which is, you know, I’ve, you know, the thing that you ran out about me is changed just a little bit. So I don’t work just with plumbing companies now I work with, well, I work with a lot of different companies. I work with consultants all over the world, and I also work with a lot of trades companies, but here’s the. Really the biggest thing that I want to drive home. And why I’m on this call with you is, you know, about five months ago I realized I had no fucking idea what ADHD really meant for me. And I’ve been taking medicine Peter for 36 years, 36 years. And so I just, I had no idea that, you know, I forget shit all the time. I, you know, I lose stuff; my phone’s in my hand and I’m looking for it. Like all the things. I you thought that, you know, I burnt my brain up doing drugs years ago or drinking. That’s the truth. That’s what I thought for years. And so when I, so one of, in one of my entrepreneur groups, I noticed, I noticed a guy did a post in the word he used the word neurodivergent. I have never seen this word in my entire life. And when I saw it, I’m like, damn, that is such a cool looking word. That was the first off. And I’m like, I got to figure out I’ll let me just ask the guy what it means. Well, he didn’t answer me. And so I’m not certainly not going to wait for him to answer me. So I just went and figured it out myself. Of course. Yep. So I Google it and it takes me to YouTube. So I like, okay, well I’ll just watch one of these videos and see what it is. This guy is literally talking about me! And I’m like, holy fucking shit. What the fuck is going on? How I just, how am I just now understanding this. And the truth of the matter is, is guess what he was like. I didn’t have a reason to look at. I didn’t know. I didn’t know. You know,
you never put two and two together, right?
Yeah. And so the reason that I believe I am so much better in my job now at working with these companies is because you know] this; most people are ADHD. Business owners, most people that are sales, right? Those are the two people I worked with. So imagine how much more money they’re going to make. If I can shore up those areas where they don’t even see the problem. In other words, if they’ve got half her and she’s not following up well, you and I both know the reason for that, but he may not. He or she may not know the reason for that. And if they do know that. What’s that going to do for their business. Holy cow. Right?
It might, it blows my mind. It really does. No, you look at, and then look, there there’s two types of, of, of, of sort of companies that are mistaken, right. Because the type of companies just take it because exactly what you said, they don’t understand how to better target their brain, how to better use the functions they have. Those are the ones that you can help. Then there are companies that are just stupid because they’re idiots, right. And, and they just don’t see the value they are leaving on the table. And Unfortunately, I think it’s a lot, a lot more of them, a lot more out that they’re just run by idiots. But no, I think that, you know, one of the things when I went out on my own as an entrepreneur, probably 20, 20, whatever years ago now, um, you know, I had no idea what I was doing, but I knew there was something I could do. And that’s, I think a key thing that.. like, you realize the same thing right. In that, in that you’re not sure what it is, but there’s something out there there’s some way that you can better things. Right. So give us some examples of that.
Well, I think this, I feel like this is the example, and I’ll tell you, Peter, for years, I’ve been, you know, I’ve owned multiple businesses and I’ve done great, but some of them, and I had failed miserably with some of them. And at the end of the day, like here’s the deal. I went through all of those businesses and all of those things. To lead me to where I am today because I can serve the people that I work with at such a higher level, because I understand the things that they’re going through. I understand I can look at somebody. I can ask, you know, this people, you can ask somebody one or two questions and, you know, If they’re not just like you are not right; by the way they answer. And so that’s where I feel like my superpower lies is that I’ve taken my love for sales. I’ve taken my ability to connect with people and to connect people with other people, collaborations and harnessed that into I guess you would say the 88, I guess you would say that I use my ADHD to yeah, to better serve the people I work with because I can see things they can’t
Tell us about when you were diagnosed. Tell us what it was like growing up as a kid. How, how did you grow up in South Carolina, where are you from?
So I’m from North Carolina. That’s a great question. I’m actually from Mayberry, Peter. Yep. Yep. Good old freaking Mayberry going up, you know, I didn’t have a bad childhood. I didn’t, um, And in ADHD, where now looking back where it affected me was, you know, I made terrible grades. I hated school. I would rather be doing anything other than that. Outside of that, I mean, I was never put into a special ed class, which I’ve, I’ve interviewed now. I’m writing a book about this, uh, ADHD sales and entrepreneurship. And so I’ve interviewed, um, close to 50 people now that are professionals in the field. And. And what I’m finding is there’s a lot of people that do get put in special education classes, they get put in, you know, they get labeled and I’m sure I got labeled, but I never got labeled quite like that. And so you didn’t really ask me that- you asked me how my childhood was, was pretty good. I mean, I think it was a good childhood. I got into a lot of trouble. I mean, I was constantly doing something. But, you know, but I’ll tell you what, I think one of the things that I think would have helped me more than anything I think is probably if they, if, if teachers then could have understood what they understand now, I think, I think my journey with school would have been a little easier. I think. I don’t know that for sure.
No, I believe it. I believe it. There’s definitely a, a, you know, there’s a level of, I sort of the same way and that in that, you know, sit down and you disrupt the class disease was not what I had, but it’s, it’s what teachers knew. It’s all the teachers. Right. And, and, and to, to an extent it’s crazy as it is, it’s something important. Unfortunately, it’s still going on that way. Right. There’s still, it’s not as, I mean, there’s a little bit more understanding, but it’s not as big as it ever was.
You’re right, Peter. So let me ask you this. You’re a perfect person to ask this question to. So when I bring this up to people, um, you know, when I, when I’m talking to another entrepreneur or business owner that I’m starting to have conversations to work with, how would you, you know, if you’ve noticed this about somebody, is it something that you would bring up in that setting?
Well, you know, I can tell immediately if someone’s ADD or ADHD and I call it ADHDdar, right. It’s similar to Gaydar. Right. I, I also believe that, um, you know, there are a lot of people who don’t appreciate it to the same level that I do. I have this, you know, I love my ADHD. Right. I think my ADHD is the greatest thing in the world and I love what it can do for me and how it can help me. (I didn’t get the entire phone ring removed). But there are a lot of people who have not had that experience yet. And so they sit there and they’re kind of like, uh, this is the worst thing in the world. So I don’t necessarily bring it up unless the conversation brings itself or lends itself to that. I think a lot of times there, you know, until you know, that answer. Until, you know, that answer. I tend to be a little quiet.
But not labeled probably because there is, I mean, you know, this was a lot of into negative labels around ADHD and delight you because I understand my ADHD it is a super power because I understand what I really suck at. I’m getting what I am just not going to need no matter what, the reason behind it, there are certain things, Peter, I’m just not going to do period.
No, a hundred percent. And I think that we get used to what we know and used to what we’re good at. And, and we learn to be what were we learned to do what we’re good at better and ignore, you know, or, or in this case pass off what we’re not good at.
But you know, so my wonder and I’m, like I said, I’ve interviewed a lot of people and I, I found, and this is just my observation, that a lot of people in a lot of people that I interviewed, just feel like that the information they have about ADHD is really not worth a whole lot because they have ADHD themselves. And I think it’s a common misconception also outside that with salespeople is same thing. Right? A lot of people think that salespeople are shady or shitty or are slimy or whatever you want to call it, but that’s just a common misconception. That’s just not the truth.
Well, except, I mean, there are certain, there are look there’s there’s truths to every reality and there’s false. There’s falses in every reality right? There are a lot of people there a lot. I’ve met a lot of sales guys who are incredibly slimy and I wouldn’t wanna work, but I’ve also met some of the nicest people in the world. So I think it’s the same thing with ADHD. I mean, I’ve met people who use ADHD to their advantage and they’re still assholes. I think people use. Right. So it’s, you know, there’s two sides to every single conceivable coin in the world. I think that that labeling people in any capacity, right. Call me ADHD, but I’m so much more than just that. Right? I think everyone is so much more than just that. So at the end of the day, you know, I don’t know if the labels help.
I don’t know either, but I tell you one label that did help me and you’ll find, you might find this interesting is; when I uncovered what rejection sensitivity meant. And I didn’t know that that’s not even a, I saw even a medical term. I don’t believe, uh, I don’t think it’s in. I don’t think you would know the answer to that. I would not. I identify with that shit boo, big time, big time. I don’t, I don’t get to, I’m not a victim, but I understand now why sometimes I might receive what, what Peter says to me, to hurt my feelings. So to speak. And if I know that, guess what, I can be prepared for that and I can handle it with more emotional intelligence.
I agree. I agree. I think a lot, again, also understanding sort of the way the brain works in that regard. Not everything is going to be an insult, or even meant as an insult. And there’ve been countless times when I have been in situations where I’m like, okay, I think I, a couple of. Um, I’m walking down the street. I’m not feeling great about myself and I, I I’m looking at my phone. I could see me as I passed some guy. I don’t even look at him and him go Jesus. And my first thought is, oh, wow. He really saw how fat I feel today. Right. That’s ridiculous. It totally didn’t happen. But our brains are designed in such a way that yeah, we’re gonna go to the worst possible. So, no, that’s not always the case.
Yeah, that’s, that’s a great point. That is a great point. And you’re right. There are always, everything is subjective, right? It just depends on who’s looking at it and how they’re looking at and how they’re feeling that day. It could always be a different answer, you know? A hundred percent, a hundred percent.
Very cool. How can people find you and get more about you?
www.CoreyBerrier.com and on the socials @CoreyBerrier on INSTA Facebook YouTube and https://www.linkedin.com/in/coreysalescoach/ on LinkedIn Also via his podcasts: “Successful Life Podcast” and ADHD SALES LEGENDS—
Sure. So you can go to my website, CoreyBerrier.com. You could follow me on all the social channels @CoryBerrier And I’m going to, uh, I’m going to send you a link. Uh, Peter, I don’t know if it’s okay. I need to ask you before. If we can, if I can send you a link to a download it all it is it’s just a competence is for ADHD people just to help your confidence. That’s all it is. It’s as part of the stuff that I work with people on, uh, it’s a very, very small part of what I work people with people on, but I would also argue that it’s maybe one of the most important things that I work with people on.
Please do. We’ll we’ll include it in the show notes. Sure.
Thanks my man. Well, Peter, thank you so much. I really appreciate this. It’s been great.
The pleasure was mine. Corey, thank you so much for taking the time. I appreciate it guys….leave us a review. If you think you want to be on the podcast, shoot us a note [email protected] We will see you next week with a brand new episode. It’s so great to have you. And it’s so great to be back recording again in the studio. Talk to you guys soon, take care.
Credits: You’ve been listening to the Faster Than Normal podcast. We’re available on iTunes, Stitcher and Google play and of course at www.FasterThanNormal.com I’m your host, Peter Shankman and you can find me at petershankman.com and @petershankman on all of the socials. If you like what you’ve heard, why not head over to your favorite podcast platform of choice and leave us a review, come more people who leave positive reviews, the more the podcast has shown, and the more people we can help understand that ADHD is a gift, not a curse. Opening and closing themes were composed and produced by Steven Byrom who also produces this podcast, and the opening introduction was recorded by Bernie Wagenblast. Thank you so much for listening. We’ll see you next week!