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The #1 ADHD podcast on iTunes, hosted by

Using ADHD + Bourbon & Heart to Support Kentucky’s Thriving Arts Community With Army Veteran Real Estate Mom Morgan Hancock

by Faster Than Normal

Having ADD or ADHD is a gift, not a curse. Hear from people all around the globe, from every walk of life, in every profession, from Rock Stars to CEOs, from Teachers to Politicians, who have learned how to unlock the gifts of their ADD and ADHD diagnosis, and use it to their personal and professional advantage, to build businesses, become millionaires, or simply better their lives.  Our Guest today:  Morgan Hancock is a commercial Real Estate Agent, Entrepreneur, US Army Veteran, Mother-of-two, “Bourbonista” , and passionate advocate of the Arts. She is a charismatic force who can completely capture a room, radiating positivity with a disarming demeanor and sharp sense of humor. Growing up as an only child in a small town, Morgan spent much of her time alone reading, writing, and creating. With an overactive imagination and natural talent, art became an early passion. Taking an atypical path to her current success, Morgan has never let her context stand in the way of her ambition. She believes that art, like life, is only limited by your imagination, and it’s up to you to create your own world. Morgan created Bourbon with Heart as a way to leverage the influence and popularity of Bourbon, in order to raise funds, bring awareness, educate, provide better access and deliver a first-class Arts experience to every person in Kentucky! Regardless of age, race, class, gender, or ability. About the company: Bourbon with Heart is Kentucky’s first & only arts-focused bourbon charity. Bourbon with Heart’s (501c3) mission is to leverage the influence and popularity of Bourbon to raise funds, bring awareness, educate, provide better access and deliver a first-class arts experience to every person in Kentucky regardless of age, race, class, gender, or ability. This interview was a blast! [Ed: and made my Producer/Editor a little emotional]. Enjoy and thanks so much for subscribing to Faster Than Normal!  [you are now here ] 

00:40 – Thank you again so much for listening and for subscribing!

02:00 – Introducing and welcome Morgan Hancock, Founder & Director of Bourbon with Heart, Inc. 

02:33 – Thank you for your Service! [And to all of your and your family too if applicable!]

03:25 – On service and how Peter’s training at 5am or earlier. “My ADHD probably would have been I would have served me well to have been in some branch of the military, just for the discipline” -ps

04:17 – What’s it like to be ADHD and in place with such discipline, such rigid controls; like the Army?

04:24 – And we’re now flying over Giza!  Ref:

05:09 – When were you diagnosed?

06:04 – A little of Morgan’s backstory

07:09 – On The Military 

08:02 – On becoming a very young mother 

09:03 – On parenting, and a couple of exciting childhoods

11:12 – Ok, I wanna know about Bourbon with Heart?!

12:53 – How’s your company doing?

14:17 – Peter’s toughest day in Louisville… almost a decade ago

15:05 – What if any advice would you have for your younger self?

16:27 – This was fantastic.. thank you Morgan. Please stay in touch!

17:01 –  How do our spectacular subscribers find out more about you? 

Web:  Email: [email protected]

Socials:  @bourbonwithheart on INSTA  YouTube and Facebook

17:11 – Thank you so much for making time for all of us today Morgan!!

17:18 – Hey, you there! Yes YOU! We are thrilled that you are here & listening! 

ADHD and all forms of Neurodiversity are gifts, not curses. And by the way, if you haven’t picked up The Boy with the Faster Brain yet, it is on Amazon and it is a number one bestseller in all categories. Click HERE or via My link tree is here if you’re looking for something specific.

17:24 – Faster Than Normal Podcast info & credits. Guys, as always thanks so much for subscribing! Faster Than Normal is for YOU! We want to know what you’d like to hear! Do you have a cool friend with a great story? We’d love to learn about, and from them. I’m and you can reach out anytime via email at [email protected] or @petershankman on all of the socials. You can also find us at @FasterNormal on all of the socials. It really helps when you drop us a review on iTunes and of course, subscribe to the podcast if you haven’t already! As you know, the more reviews we get, the more people we can reach. Help us to show the world that ADHD is a gift, not a curse! 

[ Ed: This is a relatively brand new experiment in editing show notes, transcriptions sort of; so if you notice any important, or significant goofs we’ve missed here or along, please do let us know @FasterNormal  Thanks! -sb] 

TRANSCRIPT via and then corrected.. somewhat, (Ooh-ooh! Third and likely final trial run is today May 30, 2023. #gen_AI_for_whut??

Peter Shankman [00:00:40]: Ladies and gentlemen, welcome to their episode of faster than normal. How about we raise a glass of bourbon today? I don’t actually well, that’s not true. I’ve had bourbon. I like bourbon, but like most things, I rarely drink anymore, because, as we know, I don’t just have one drink.

Peter Shankman [00:00:58]:  We are talking today on this gorgeous day I’m recording on a Thursday. I’m doing all my recordings on a Thursday this week, and it’s it’s beautiful out. It’s it’s about 68 degrees in New York. It’s sunny and a cloud in the sky. It’s a gorgeous day, and I’m inside recording all day. And this Saturday, it’s going to be raining into the 40s. It’s like god’s personal gag reel. I just don’t I don’t understand the universe sometimes. Anyway, we have a fun guest on faster than normal day.

We are talking to Morgan Hancock. Morgan Hancock is a plethora of things. I believe that everyone should make it an effort to use the word plethora at least once a day. Morgan includes you. I want you to start using the word plethora.

Morgan [00:01:39]: At least I use it five times a day.

Peter Shankman [00:01:40]: There you go. I like her!

Morgan is a commercial real estate agent. She’s an entrepreneur. She’s an Army veteran. She’s a mother of two. She’s a get this “Bourbonista”, okay, which has to be my new favorite word. And she’s a passionate advocate of the arts. She launched something called bourbon with heart. It’s Kentucky’s first and only arts focused bourbon charity. Bourbon with heart’s mission is to leverage the influence and popularity of bourbon to raise funds, bring awareness, educate, provide better access, and deliver a first class arts experience to every person in Kentucky, regardless of age, race, class, gender, or ability. I absolutely love that. As a public school kid who grew up in the performing arts, I think that is hands down, one of the coolest things I’ve ever heard. Oh and by the way, Morgan also has massive ADHD. Welcome to the show. We’re thrilled to have you.

Morgan [00:02:33]: Thank you. And let me we started by saying we are Kentucky’s first and only arts focused bourbon charity. But pretty sure we could just claim the world because I’m almost 100% certain nobody in the world has an Arts focused Bourbon charity.

Peter Shankman [00:02:52]: I’m pretty sure I’ve never heard of one. I haven’t been looking, but I’d be willing to bet that you’re probably right on that. I’m talking to Morgan today and she’s has her camera on. I’m looking in the background. She has this gorgeous her desk is full of stuff and she has this gorgeous collection of color swatches adorning her wall where normal in any other room it would be at a place. For some reason, it just seems to fit her style. She looks awesome as she’s talking to us and it just seems to work. So, welcome to the podcast. We’re thrilled to have you here. First question I got to ask you. So you’re an army vet? Thank you for your service.

Number one.But more importantly, let’s talk about I’ve Often said that looking back on it.

My ADHD probably would have been I would have served me well to have been in some branch of the military. Just for the discipline. Because when I was in my late.Twenty s, I met a former Navy.Seal who was teaching a boot camp class in New York City. Come to New York, he lived in Houston, came New York four times a year for two weeks at a time, and taught a boot camp class.And it was basically like being in the field for two straight weeks every Morning for two weeks. And I remember, granted, it was only 2 hours a day as opposed to in your aspect, 24/7, but the discipline that he required from us has stuck with me to this day. He’s the reason I’m early. Everywhere I go, he’s the reason that I’m not on time, I’m early and things like that So I don’t know if you were Diagnosed by the time you entered the army, but let’s first and foremost talk About what it’s like to be in A place with such discipline and such rigid controls. Like the army, like the military, with ADHD.

Morgan [00:04:24]:  Okay, well, first, it’s a little awkward to people that can’t see. So I’m just talking to you while you’re jumping out of a plane in.  Peter Shankman [00:04:33]: Egypt over the pyramids of Giza.Yes.

Morgan [00:04:35]: So I’ve never interviewed with someone who’s actually in the air over Giza. This is school for the people listening. His camera is not live right now, so he has the placeholder photo, which is him, skydiving or parasailing, I can’t tell in Egypt. So I feel like that’s I’m interviewing with him while he’s doing that. I feel like really boring over here right now.

Peter Shankman [00:05:07]:  Not at all!

Morgan [00:05:09]: So, to answer your question, I wasn’t diagnosed by that time. I wasn’t diagnosed until I was 31. And I’m 37 almost, will be in a couple of months. My personality, if that’s what you call it, did not do well in the military. I was constantly in trouble. I got transferred. I’ll just say I got kicked out of a platoon, put in a different platoon. I was always on the verge of being written up for different issues. Bu. I made it. I served my time. I got honorable discharge. I made it. But I don’t suggest it. The military as a place for people.

Peter Shankman [00:05:56]: With ADHD, why were you constantly getting written up? Was it lack of attention? Was it lack of focus? What was causing it?

Morgan [00:06:04]: Yeah, all the above and just kind of my whole life struggling with authority or any type of rigid systems and structured and just always kind of bouncing all over the place and kind of always being the class clown type, which really doesn’t go over in the military. They just don’t have a good sense of humor, I’ll say that.

Peter Shankman [00:06:36]: So basically your time in the military was like my time in school.

Morgan [00:06:39]: Yeah, if you were a class clown, then yeah, I just tried to be a class clown in the military, and drill sergeants don’t appreciate that. There’s not like a superlative or you can win class clown. There’s awards, honors and medals, but not for class clown and not for the funniest.

Peter Shankman [00:07:00]: You got through it, though, right? Was there a point where you realized, gee, maybe I should shut up. Maybe I should stop making jokes?

Morgan [00:07:09]: Yeah, because my arts and legs would hurt because of the punishments. And then because they do mass punishment.

Peter Shankman [00:07:22]: Everyone had to do it.

Morgan [00:07:23]: And you were getting trouble. Yeah, I thought, maybe I shouldn’t do this, but then it’s like I just couldn’t resist either, so I just stayed in trouble and just don’t recommend that’s really my review of being in the military.

Peter Shankman [00:07:44]: But you did it. You got through it. You got through it. Congratulations. 

   Morgan [00:07:47]: I did it, yeah. By the skin of my teeth, I got out of there.

Peter Shankman [00:07:52]:

So talk about; your an Army veteran, and prior to that you had a kid.

Morgan [00:08:02]: Yeah, so I was 15 with my first son. I have two. One is 20 years old now. So it’s crazy because we grew up together, and then I have a 13 year old, so I got pregnant with my second son also while I was in the military. I had one before I joined and than the second one during.

Peter Shankman [00:08:30]: Are you married? Are you single?

Morgan [00:08:32]: I’m not married, but not single. What do you call that?

Peter Shankman [00:08:37]: Cohabitation? Doesn’t matter. I guess the question I was going to ask is, what is it like raising a kid, a, when you’re young. And by that, I mean, I’ve raised my Daughter when I’ve had ADHD, but I also had her at almost 40 years old.


So I had a little more life experience under my belt. What was that like for you? What were some of the, I guess, difficulties that you had to go through?

I can’t imagine anyone having a kid at 15, bet it wasn’t easy, but what was it like for you?

Morgan [00:09:03]: Right. I know it couldn’t have been easy. If you just look at the facts of it, there’s no way it could have been easy, but it’s weird because honestly, sometimes it’s just hard to remember. I think also when you’re young, you just don’t think about things being hard, you just do them and you just don’t think, oh, this is now. If I had to do it now, I’d be like moaning and groaning, complaining about every step of the way. But I think when you’re young, you’re different. Maybe you’re just a little more adaptable. But he had to go on some wild rides with me. I was always kind of rebelling or doing things against the norm and having a new phase or interest every other month or couple of months. So he definitely did not have a traditional upbringing. I pulled him out of school for many years to do homeschooling, if that’s what you call it. I don’t know how you exactly define homeschooling. We weren’t in school. We’ll say that.

Peter Shankman [00:10:16]: It sounds like it was interesting, though, for him. It sounds like it was never boring.

Morgan [00:10:19]:  Oh, no, definitely not. I think it was called ‘unschooling’ at that time, and it was just the reason I did that is because school just wasn’t beneficial to me. If anything, it felt a lot like wasted time. And he was also just a very passionate person like me. And so I just knew that school in a lot of ways was going to hold him back the way I felt it did for me. So he really didn’t go to school most of his life, and I don’t have any regrets of that decision. I think he’s one of the most mature, just turned 20 year olds than I know. He pays all his own bills. He has a fantastic job making more than most 40 year olds I know.

Peter Shankman [00:11:12]: Yeah, I want to talk about Bourbon with heart. So a nonprofit to help the arts is always an amazing thing!! I mean, I’m on the board of a couple of them here in New York, but why bourbon? What’s your connection to bourbon other than Kentucky?

Morgan [00:11:31]: Well, if you live in Kentucky, as you said, you can’t help but be impacted by bourbon. It’s a huge part of our culture, of our economy. I love bourbon. I’ve been a fan of bourbon since well, I can’t say how long, because we’ll just say since I legally could be. And bourbon in Kentucky has this kind of incredible power to people really unite around it, because, as I said, it is a culture and it brings people together. And there’s this bond than bourbon forms, and art does the same thing. Art unites people and brings people together. And one thing that people, everyone in the world knows Kentucky is the leader of the bourbon industry, but people don’t realize we have a really rich and thriving arts culture in Kentucky and a ton of talent. So we took bourbon with heart, got them as a way to leverage that existing popularity and influence of bourbon to then bring the awareness and educate people and raise funds for the local art scene. And it’s working.

Peter Shankman [00:12:53]: How is it working?

Morgan [00:12:54]: It’s working because it has been met with so much support and enthusiasm. I mean, people just naturally when we launched this, I did not expect the rapid success and for everyone to just be so to just embrace it with open arms. I mean, corporations, our local businesses, the distilleries, the media, the artists in our community, and everyone just has embraced us with open arms and everyone’s all of a sudden, wow, art and bourbon was such a natural marriage. And so many things are just growing from this initial concept. We’re on our fourth exhibit this year. We’re already over $100,000 that we’ve raised this year. And we have some really huge partnerships coming with big community players coming up in the coming years or next year. It’s bringing people together that you would not typically see in the same room. And that’s a beautiful thing. And let me also I don’t know if you mentioned this, but yes, we raise funds and we raise awareness for the local arts community, but we raise funds for other local nonprofits. So we’ve given away almost $45,000 to other nonprofits that aren’t arts related.

Peter Shankman [00:14:12]: Very cool. That’s a phenomenal what a cool concept. Marrying the two. You wouldn’t really think it’s funny but, I want to say I have a love hate relationship with Kentucky, but primarily just a hate relationship. In 2014, I ran the Louisville Ironman and it was the last year they ever did it in the summer because the starting temperature was 104 degrees and it was hands down the most painful and difficult Iron Man Triathlon I’ve ever done in my life. And I remember being back at the airport after it was over and saying, I am never I don’t even want to fly over Louisville. It was so hot and so miserable. But I got through it. And the people there were wonderful as they rescued my dehydrated ass from nearly dying. So great people, but your weather sucks ass.

Morgan [00:15:03]: That being said, I agree.

Peter Shankman [00:15:05]: What a cool concept and I’m so glad we took the time. Let me ask you one final question, Morgan. Let’s say you’re walking down the street and you come across a 15 year old who is much like you were at 15, undiagnosed ADHD, school, bores her. Things really, aren’t you’re not really seeing what’s out there and you want more. You just don’t know how to get it. What do you tell her?

Morgan [00:15:27]:  You’re not going to find it in that boy. Start with that. That’s probably what she’s needing to hear at than point that’s honestly one of the main things. And then just chase your passions because basically what I’ve had to do. All the energy that fuels and drives me now to make me successful in these endeavors. Bourbon with heart. It’s really kind of the same energy that got me in trouble in the past. I just learned how to harness it for more positive, socially acceptable, not self damaging things. I would tell them to take that energy and harness it. They can still let it all out, but harness it for something that’s not going to get you in trouble.

Peter Shankman [00:16:25]:  I love that. Morgan Hancock, this was an honest pleasure. Thank you so much. I’d love to have you back at some point.

Morgan [00:16:31]: Thank you. Thank you.

Peter Shankman [00:16:32]: Awesome guys. As always.

Faster Than Normal is for you. We want to know who you want to hear other really cool people like Morgan. Send us a note. I am [email protected]. I am at Peter Shankman on all the Socials except Twitter. I don’t use it anymore because it’s evil. At FasterNormal everywhere as well, including instagram. Everywhere. Everywhere in the world that social media exists except Twitter. We will be back next week with another awesome episode and another awesome guest just like Morgan. Oh, Morgan! How can people find you?!

Morgan [00:17:01]: 17:01 –  How do our spectacular subscribers find out more about you? Web:  Email: [email protected]

Socials:  @bourbonwithheart on INSTA  YouTube and Facebook

Peter Shankman [00:17:11]: Very cool guys. We will see you next week. As always, thanks for listening. ADHD is a gift, not a curse. All neurodiversity is amazing. You’re not broken, you’re brilliant. See you next week.

Credits: You’ve been listening to the Faster Than Normal podcast. We’re available on iTunes, Stitcher and Google play and of course at I’m your host, Peter Shankman and you can find me at and @petershankman on all of the socials. If you like what you’ve heard, why not head over to your favorite podcast platform of choice and leave us a review, come more people who leave positive reviews, the more the podcast has shown, and the more people we can help understand that ADHD is a gift, not a curse. Opening and closing themes were composed and produced by Steven Byrom who also produces this podcast, and the opening introduction was recorded by Bernie Wagenblast. Thank you so much for listening. We’ll see you next week! 


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